about the Book

It Book Cover with spine and shadow.jpg

How busy are you? In the daily struggle to get it all done, what are you forgetting? Is your mind constantly racing through lists of all the things you could and should be doing? Does your day often feel as though you’re treading water in an ocean of rushes and deadlines, trying to keep from drowning while handling the increasing demands of your work and life?Don’t give up—help is on the way. You just have to find your IT. The Important Thing. Define IT. Plan IT. Focus on IT. Get excited about IT.Identifying IT isn’t just the first step in the process of getting focused and heading in the right direction, it’s every step. Getting to It provides the necessary tools to accomplish the important, handle the urgent, and get rid of the unnecessary. Want to enjoy a more fulfilling life? Get to it!

Praise for Getting to It! 

Getting to It is about discovering what is most important to you.
— Spencer Johnson, M.D., bestselling author of Who Moved My Cheese?
If you struggle with finding time to do what you really want to do, then this book is for you. Getting to IT is a fabulous guide on how to figure out what your IT (the most important thing) is and how to get it done. I highly recommend this book to anyone wanting to improve their quality of life.
— Hyrum Smith, Co-founder of Franklin Covey
If you really want achieve IT, then get this book. The authors detail a simple but powerful approach to achieving more of what really matters in your work and life.
— Mark Sanborn, bestselling author of The Fred Factor & You Don’t Need A Title To Be A Leader
Few leaders really have IT but all leaders really want IT. When you are around a great leader it is magnetic and powerful experience. If you want to practically improve your ability to accomplish your most Important Things and eliminate waste from your daily work, this is a must read for all leaders!
— Laura Birk, Vice President of Human Capital, Barilla Americas
As a former Navy SEAL turned business professional, few people have a greater appreciation for keeping focus when it comes to objectives. Too often I see people busy themselves in with things without focusing on ultimate strategic objectives. The book, Getting to It, is a valuable tool for pulling above the white noise, and learning how to focus on what’s really important in our individual lives.
— Brandon Webb, former Navy SEAL, NY Times best-selling author, and Editor of SOFREP.com
Wow, what an incredible series of words and ideas to help enhance one’s professional growth. This book will help everyone who reads it to be happier because the right things are being addressed both personally and professionally. I challenge everyone, particularly our Navy leadership, to embrace the concept of ‘It.’ Bravo Zulu to Jones Loflin and Todd Musig for providing a valuable tool for our professional library.
— FLTCM(SW/AW) Rod Rodriguez, U.S. Navy (Ret.)
Getting to It is a must read for anyone who wants to shape a better future for themselves. This insightful and practical book provides great tools you can use to accomplish the important, handle the urgent, and remove the clutter in your life. Buy it, read it, use it today!”
— Daniel Burrus, Author of the New York Times best seller, Flash Foresight
“Wow! Everyone needs to read this book! If people would just do that next most important thing, they would be exponentially more trusted and successful in every way!”
— David Horsager, author of The Trust Edge
If you are feeling overwhelmed and having a tough time focusing, then Getting to It is for you. This book is a real catch.
— Harry Paul, coauthor of FISH! and Who Kidnapped Excellence?

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